Exclusive Interview with
Max Waltham
After taking the world by storm and rocking it to its very
core, one individual has made a striking presence for the industry, reforming
it in ways that fans around the world can enjoy professional wrestling to their
every needs. Now, in his first public interview, conducted by Max Waltham on March 31st, Max Waltham reveals details on
his understanding, knowledge and core being and exactly why he does what he
does to help the wrestling industry, along with its ignorance filled with plagiarism.
1 For those who may struggle to, how do you pronounce your
name?
Wall, or wolve – am, Waltham. Max is self-explanatory,
surely.
2 You give a lot of supporting advice. To who and what is it
for?
We give advice for talent to find an opening and produce
something more rather than become future endeavoured to hear those fatal words
“Creative have nothing for you.” It is up to them to provide, but we help
suggest options that most people cannot think of, in order to drive a better
product for fans, employers and wrestlers.
3 You've been able to reform the pro wrestling landscape.
How do you feel about that?
As you say, we have redefined a landscape to work in unison.
Every company in wrestling has some form of Max Waltham’s input in it, whether
they wish to acknowledge it or not, which shows that wrestling can work
together if it chooses to and deliver different outlooks with a sustained future.
4 As a result of this, you may be often misconceived. Your
thoughts?
Concepts are mostly ‘borrowed’ from WWE with no recognition
and this is a form of thievery with mass disrespect. Back in 2010 we gave WWE
the option to use a couple of ideas minimally IF they gave some recognition
which they failed to do so. Since then they have utilised concepts as their own
and melded them into their WWE way. Almost every superstar has Max Waltham’s
concept inside of them today on the WWE product, and since TNA have copied WWE
they have done so with our content and have browsed the site for ideas too.
TNA have responded with sheer ignorance and disrespect also as a result of
being clueless in running their company to a fuller capacity.
5 This makes you look a certain way because you are telling
the truth?
Yes. Moral, principals and ethics are abandoned by those in
charge who only know how to use a good idea because they need something quick
and cannot think themselves so they steal and then give no respect, be it
recognition, name drops, product placement, celebrity endorsement, tickets,
payment, scholarships, merchandise, action figures, guest spots or employment
in some capacity. One will always tell the truth and that is all I have to do
to expose these people who have been neglectful.
6 What about in print and online plagiarism?
Many believe because it is online, it is available and able
to be taken for free. They are wrong. That is actually an offence. You can use
mentions and whatnot and give endorsements etc,but if you take from someone who
has not consented and adds a copyright symbol, for example, by their name, that
means the text is not yours to pilfer. If you work an agreement of sorts with
them then you can do so. Most often steal from us on almost every website. The
worst offender are the obnoxious disgrace known as the tacky Bleacher Report
who steal constantly from Max Waltham and their response was that because their
writers go to “college” and get a “degree” that there is no way they would ever
do that, yet they did not investigate and could clearly see the thefts on offer
and proved their statements of defiant protecting of friendships adds no
integrity to the fan update site. Wrestling INC have been doing the exact same
thing as have other gossip sites who don’t deserve a mention fully but the
one’s most know of.
It is unacceptable behaviour and you should be prepared to
be exposed if you do so. If you are making a point from it, then you should
reference it, noting you are following or making a new point from the person
you first read from. Surely they teach you that in school when you study for a
“degree”? Most don’t have one and therefore proves further the point of random
fans trying to seem elitist to other fans. All in all, they know nothing. It's insulting to real fans, too.
Plus, a degree in America teaches the level of college in the
UK. For example, a University degree in London is extremely intense and
difficult, and you often have to go to college beforehand to get an “access
course” in order to hopefully enter University, which is not a guarantee. That’s
at Level 3. Level 4 is a higher education access course and levels 5 and 6 are heavy,
hard hitting University scholars.
In America these “degrees” are a college level which is
Level 3 – 4 at best. Therein lies the point. Yet they brag that their education
system makes them better than the writer/s they steal from and cannot have a
rational conversation adopted on the basis a national attack when truth and
fact is presented.
As for in print, magazine writers, they are doing exactly
the same, even more so at a disgraceful rate and abusing the system to adopt as
their own in a blatant outright theft to make money from it with no credit or
recognition and do not wish to hire as they want free stories while pocketing
high amounts of money because those editors are clueless how to market, brand
and carry out their ideas. They are also highly homophobic and think that they
have earned their rights and other writers they steal from don’t, even though
this one has turned every entity in the wrestling industry on its head, yet
they hire other people on the quiet and have secret trade partnerships to make
dodgy deals and unethical standards of acquiring details, stories and
information.
Some random buerk calling themselves a writer because saying
a few words of no value in misguided opinion that offers no help or interest to
those reading built on fandom alone is not good for anyone.
7 How much work and effort goes into Wrestling Wonders?
Wrestling Wonders follows a linear function to writing and
doesn’t randomly make up some split hair brained choice on a whim. We have
numerous ideas and certain talents to focus on over coming weeks. Everything on
Wrestling Wonders has a reasoning behind it, its up to you to read it, than
just look at the words. No one understands the immense structure behind our
brand. Careful thought and implementation is always gazed upon. We work harder
than virtually everyone online and in print, which is why it is easy to steal. My commitment and effort in time spent here is unrivaled from writing, insight, passion, drive, help, style and structure in uploads, not just having it all done for me by someone else. Even image selection is crucial and uploading can take days. That's the care and attention I give to any product I am involved in. There are no days off at all.
8 It’s fair to say you reformed the Diva’s division. Is it
marketable?
No one gave one iota about the division, though it is highly
marketable and talent is available to make something apparent. WWE feel Divas
are not of importance. Fine. That’s their idea. However, no one really knows what
to do with it and will let if falter, but when yours truly offered solutions, WWE jumped on it, but in doing so chose to play games instead as a political point
rather than support the structure instead mocking with the Kelly Kelly/Beth Phoenix era. Their
appearance of divas is a different contrast to what they should be and feel wrestling
women don’t matter, which is something we can always book lucratively. All divisions
count, otherwise they wouldn’t be in place. If they are serious about changing that,
they can hire me to sort out the divas.
9 What is your relationship with
Vince McMahon?
(Smiles.) We have a very tight and connective bond with McMahon.
However this changes on a daily basis. One day he loves us and then 'hates' us
thereafter. We do have a telepathic communication system of brainwaves and the
medium of the internet also relays our messages. However, when McMahon, who
personally reads every piece of our content instead of a researcher, and
implements into his product, does often smile when reading our articles, but at
the same time, doesn’t like any idea to be greater than his. Because we give an honest and helpful answer, Vince sometimes doesn’t understand how to apply that
as helpful and often becomes disgruntled after his affiliation with the press
has, for him, been a personal struggle. Even though he pisses us off, we still
love him, and vice versa, hopefully. It’s like someone you have to put up with.
There are good days and bad days, but Vince is a pussycat. I have worked for
far worse than Vince McMahon and that should tell you a lot. Though, we do not
need his approval. We are freelance, currently. I do hold Vince in high regard. He has been one of the greatest reformers of the business but I am never going to crawl to him and should never be assumed as such, though the respect is there for what he has done to make it meaningful today. Perhaps he has heard us cosmic
order or send a telepathic mind communication to him.
10 What is the reason Vince McMahon won’t hire you?
I know why. There are two reasons. One cannot be divulged. I
suppose I should be grateful for that. The other, information exclusively
unleashed online isn’t exclusive to him, but if he wanted that he would bypass
it. That’s not the full choice. Being forward, Vince thinks I may be
unadaptable to staff, or its environment. Should I apologise for doing an
exceptional job on righteous virtue? I, however am more that professional and
respectful around others. I am a very easy and cultured individual to talk to, but I cannot be sorry for my passion.
11 You help WWE a lot
with ideas and ways forward. How do you manage to write for almost everyone so easily?
It comes naturally with logic, common sense and a way
to develop EVERY character and only a small percentage can do so. WWE want a writer
or creative like this but have reservations built on ego, pride and a company
portrayal, but realise they cannot find a substitute. I am available, and
something could be worked out, I’m sure, but I do not grovel but I merely express
to them because they have lacked their product somewhat and it is important to
fix it before it suffers more. Though unconfirmed, it’s clear McMahon sent a memo to ALL
WWE staff telling them to never engage with Max Waltham from the get go. That
vetoed memo is always a thrill.
12 You can make a star gain name worth but some tend to
abuse your helpful nature. Why?
Many weeds are out there to be plucked. We have done immense
work with certain hapless stars and given them sharp help, advice or situations
presented to them and key interviews to help their profile raise. Before us,
they were an unknown jobber and since they were then booked everywhere. We help
people in the business and work together. However, those people who received new interest
failed to acknowledge even once the enormity of what we did for them. We
virtually relaunched their ailing career and they screwed us over tenfold and
still to this day do not repent with any form of respect and still don’t fathom
why they should. They have ridden our coattails. We will do everything to get
you over and work with you, but if you abuse it and fail to show any respect
for it, until you repent, karma will come back to you and ruin all your options.
We can be your best friend or your worst enemy. It’s about principals. You
cannot just take something and expect no repercussions if you do not hand
something back. Would you buy an item in a shop and walk out with no payment?
We work together to help Indy wresting, and as a result,
many abuse it to get ahead with a massive ego, which will be their own demise.
I suppose it is my fault for giving someone a chance, but I will not be beaten
down by it, but I will rise over you and be on your back until you learn your
lessons of respect. Do you really need that battle?
13 A few people you mention get called up or hired by WWE,
but didn’t fully use your designs. What about those?
We have the insight of a new star. We can see what works and a path they can travel down that will get fan attention. With the right pathway and nurture they could become huge. Some dont get the platform, however, due to political ideologies in place.
We have that knack for spotting a new star potential instantly and how to brand it but WWE ignore it
because it wasn’t their ‘idea’ but not hiring me then forces me to write it online.
Then they do not have it exclusive to them. They miss out overall as it is a chance to grow competition They can even hire as an off screen, overseas
entity, on company structure or whatever title they wish too give, or even
scout British imports and export. Need a head office or lead in charge at
London? I could be here for you.
14 Many try to copy the Max Waltham voice in print. Why do
they fail so dismally?
Many feebly try to adopt the Max Waltham voice in their
writing and in print publications ignorantly believing they can do it, and better
in some cases. The humourous writing exposes their flaw and arrogant belief at
the highest extreme of self-indulgence and highly ignorant exclusion. It’s as the
old saying goes, if you want someone who is that good, you’ll make sure you get
them on board. It can only ever be a win - win situation for you. No one can do
what I can do.
15 Why does online news become so constrained and
unprofessional by fans attempting to seem knowledgeable?
My exact point. Fans are fans, not writers. There is nothing
wrong with that, but need to know their place. Fans cannot write or understand
and should leave it to professionals. As a result they are not respected for it
because they cannot respect those writers in the first place and have no
understanding for the field. Only Max Waltham can distort and change the structure of
writing and make it a success. They just want to make a name for themselves adding their
random quips for a split second on a thrown together two minute rant in text
where they make no point, lack information and avoid clarity. It is a playground mentality.
It needs to be made relevant in what you do instead of any
old tosh with no reasoning or interest. Most ‘reports’ are pointless and false.
Wrestling Wonders is full of truth an wit. All other sites cannot offer
sustainability with this and stir rumours to raise site hits. They are
inaccurate and a waste of time. Don’t believe everything you read online from
those gossip hacks, who are taking stories from Wrestling Wonders also and
choosing to fabricate them to get an “oh my god” reaction, whilst recycling
news from every other website which has already uploaded it. Everyone thinks
they can do better or do it because the tools on the internet give them the
platform to write a site. The site has no weight, value nor scope. It is a
pointless hole in the middle of nowhere that gathers no interest and will
always be looked down upon instead.
Wrestling Wonders and Max Waltham are the only viable
sources of information and direction forward for talent.
16 Why don’t you do it?
We don’t do too much news because it is recycled, most have
seen it in one place and the reporting is just tacky words and then stolen from
us should we choose to do it because people think using a big word makes them
seem knowledgeable and they can’t figure out nor understand the meaning of those
words which is why they plagiarise (steal) it from Wrestling Wonders. It is not a viable or relatable
source to consumer needs. Plus that is everyone’s mindless attitude. I can do
better etc. I could but it is tedious to recycle the news everyone has already
seen and nuggets of boring updates from the so called delivers of news who only
have scraps of information. Plus, we are a writer. There’s a huge difference
than just writing two lines of text. Glorified attention seekers only to mention something to fill an online piece of paper out
to get attention and seem a part of a community that doesn't include you at all.
17 Rumours. Why do they happen?
Rumours are there to create buzz and seek attention from readers to try and seem
knowledgeable about the subject yet constantly prove they are a fan and a mark
who gets off on seeing numbers of website hits than interest which without any
sustained legitimacy causes that one second moment or 15 minutess of fame aspect, as it
were, only to fall in numbers straight after because there is no writer nor basis
other than some headstrong fan who wants to quickly write a few minor words and
have a rant on protecting their favourite stars. Biased and saddled with lies, distorted and
adapted constantly by the writers fails interest further.
18 Why no re-edits of your uploaded articles?
We treat our articles as exactly that. Ours site is a magazine basis and takes that approach. To do so would also be unethical to re-write what you have already
written. If you are going to publish then you cannot pick and choose to remove
something considered awkward after some having read it. That is highly unethical
and proves you have no place in this writing world.
19 Moving on, Vince McMahon made an indirect joke about not
being classed as in the big leagues just like some stadiums for WWE
programming. Why does he think so lowly of Wrestling Wonders?
I wouldn’t say Vince and WWE look at this lowly. They
realise that we help them, and they also realise that we are their only
competition. TNA does not even come close and McMahon loves a bit of
competition to drive his product. Half the reason is to keep me as intel/ideas forming off the back of understanding audience. Vince will try to make
competition seem lower, in case it rises up in a way he can’t handle. He likes
to keep it grounded in certain areas to maintain control in his mind.
When we revealed we had gained readership in every country
worldwide, McMahon could not feasibly understand how, so mocked it. Anyone who
heard and listened to worldwide audience would understand a viable interest and
necessary level of communication would be vital to contain relations of sort.
We have our own audience, understand and write for them
which is what WWE miss at times. We have no need to lie or falsify our
readership, however we aren’t going to reveal all our details so easily. When
we uploaded our graph of some hot interests, WWE saw the numbers by the side
and thought them small. The purpose of showing those stats was to explain how
quick there and then people were looking for something in conjunction with live
programming, but WWE saw an opportunity to mock. It didn’t hurt us, just made
us laugh because it made WWE seem bitter and backward.
20 People may think your running out of steam. What do you
say to that?
We have tons more left in the tank. There is something new
every day. We only have to use common sense and apply it to situation in the
wrestling business in terms of angles. It’s very easy to us. It doesn’t come
naturally to others. That gives us longevity. We will be around for years to come.
We are only just starting. Wrestling Wonders has a powerful future.
21 What would you say to companies in turmoil?
If companies want to survive, for example Ring of Honor and independent
promotions, they should hire in some capacity those who can redevelop with a
core understanding of the wrestling business. Most Indy shows can’t remain
strong competition as well as fretting over keeping its doors open, due to financial
reasons, because it has no one able to give what I can. Therefore they should spend on the most vital to raise their chances.The same applies to all
including WWE. While the WWE have money, their way forward is now lacking, making
business decisions which are comfortable for staff rather than the greater good
of the business.
22 Why do you focus more on WWE than TNA/ROH and independents, for example?
If you thought we were critical of WWE with advice, we would
be here all day with TNA and still get nowhere. They just don’t listen at all.
WWE do to a degree but the Indy’s like ROH etc shut themselves off from
communication. They are losing a valuable audience. The fact they don’t put product
out on certain platforms harms their reach. In order to change that, they need
to work out programs of communications. They have an extensive library of tapes
when they record their programs. They should send them to my inbox for reviews
and figure a way to communicate and gain reviews. If it isn’t seen, it is
unlikely that anything can be any bigger than what it is because no change is
being conducted to drive audiences. I could be opening my very own Pay Pal View!
23 Does the Independent scene have a future?
As above, they often place their trust in the wrong people they
think will help their reach with some fans typing a couple of words saying “it
was good” or it made them feel something as a fan. The Indy scene has such
strong talents and isn’t using them correctly or in the right scenarios and
placement is all over the shop. People are just saying, yeah go with so and so
as a new champ, create some buzz. Then it all falls apart because it has no
longevity. In ROH, for example, they have huge transmission problems. It fails to
show its regular internet PPV’s. When no-one is viewing them, nor paying, nor
seeing, they should broadcast them for free initially until they get a bigger
audience and outline from the get go these are only limited periods, so fans will eventually pay. Fans will pay for product if they have regular access to
what they may be interested in seeing. If the Indy’s don’t sort their designs out soon, many will
eventually crumble at some point, and if the Indy’s fall, then everything is
doomed for wrestling as an industry.
24 Wrestling Wonders has been rather influential. Why do people
view it in the wrong context?
Wrestling is full of ego. In this case, Hulk Hogan’s is
brimming and as we have seen, is slowly deteriorating the business. TNA is a
mess, but it’s not all his fault. Dixie Carter is so clueless she needs to
really sit down and strategize how to make TNA’s future work instead of getting
a payment from her father to stay afloat when the company still doesn’t turn a profit.
Some of our insightful examples of product from an indirect, non-worded, tet a tet on live television, with certain stars playing the role of Max Waltham in many acts include – Brad Maddox, Damien Sandow,
the Hoeski concept, filled by Eve, dysfunctional tag partners Kane and Daniel
Bryan, the women’s wrestling reformation with Kelly Kelly and Beth Phoenix, the inspiration for CM Punk's pipebombs and Voice of the Voiceless ripoff from Raymond Carver, Dolph Ziggler’s brunette hair reappearing and Brodus Clay’s disco dancing to
name a few.
If it can help change pro wrestling, for the better for
output to fans overall and to keep doors open, then it could be a good thing, but don't abuse my position and work something out instead.
We mention it; it isn't about us, but more what we can do. We can
benefit and is important to express. Scouting, producing and keeping doors
open, while encouraging hardworking talent with unique styles could only ever be a positive thing to encourage.
We have many other options for the future. We aren't revealing
them all. That would be foolish to do so.
25 Why can’t we see your face?
You don’t deserve it.
Until it is earned, then perhaps you will see.
26 Most effective way to be a journalist?
Use a pen and paper. You cannot call yourself a journalist nor a respected one by writing a
couple of fandom lines of text on a pithy website and claim you are one, that
is a massive insult to the profession. You are a fan, simple as. Anyone who
uses a starting sentence with words like ‘and’ or ‘just’ is an utter idiot with
no understanding of the wrestling world in a writing context. If you use two pages for contents then you are a humourous fraudulent retard who has no understanding of their position and bring shame on the product presented.
27 And what of TNA?
Just as before, it is on minimal ground as a business and
holds no value to fans or wrestling interest, which can only copy others and do
it so shambolically on television that they become defunct.
28 Would you ever date a pro wrestler?
Have an eye on one mainly and a couple of others but for a
more sustainable thing. Any who may want to, make an offer, I cannot mind read.
I am very discreet.
Wrestling Wonders would like to thank Max for his time, effort and contributions to the field given and shared in this interview today.
You can follow him on Twitter @MaxWaltham or join Wrestling Wonders -
@WrestlingWonders for the up to date happenings. Head over to our Facebook page too and like it! Who knows
what will happen if more fan interaction is encouraged! -
29 Any parting words?
You’re Welcome.
© Max Waltham 1st May 2013
