2013 Year in review, Part Four:
New Japan, All Japan, NOAH,
SHIMMER and SHINE
Outdoing the Independents and standing firm on their own,
the scene has changed drastically for Japan and female promotions across 2013.
More so, in Japan, New Japan Pro Wrestling (NJPW) lost its core being through
ignorance and mismanagement allowing its rival All Japan Pro Wrestling (AJPW)
to catch up and give them a real chance at competition. With only Kazuchika
Okada firmly in place shining brightly for New Japan, All Japan launched the
likes of SUWAMA, Go Shiozaki, Jun Akiyama, Joe Doering and others to stand
sturdily against the flawed rivals of NJPW. New Japan made fundamental errors
which proved costly.
Adding another blow was NOAH. KENTA's rise and the use of
strong support structures from outside and continental visitors boosted their
reputation. Able to provide expert matches, sheer quality and intrigue, the
position of NOAH could indeed catch up with All Japan and supplant New Japan as
Japan's number one promotion. Both should avoid hasty moves with foreign
western countries that can harm their rise. One wrong move could destroy
everything worked for. The next few years are crucial to re-position the core
companies to dominate Japan's wrestling scene.
The bottom line is clear. All Japan and NOAH are rapidly
catching New Japan's heels. Costly mistakes and stupidity with thought and
placement have expose NJPW as somewhat awkward and resigned. It could be pushed
into third or even third place as the national promotion of talent and skill.
The evolution should be more than interesting to see unfold. Roster selection
of new over shore signees is also a serious test for company devaluing. Choices
must be careful researched than ignorant split choices made on a whim for a
quick buzz wearing off in two minutes.
Even Dynamic Dream Team (DDT) manage to keep their
credibility with comedy matches in expert and well thought out fashion,
including such comedians as Golden Loves Kota Ibushi and Kenny Omega. This
could even be an up and comer for Japan and that is no joke.
The Women's Indy scene has developed vividly over the past
three years. With a strong reputation and the real place to go for female
wrestling action, all promotions elsewhere have allowed themselves to become
inferior. The interest on the scene for
the ladies is now about how they can capitalise on their success and choose the
right outlets to help. Making ludicrous ones will be costly and they understand
this. They are keeping themselves distant, and for very good reason. Able to
survive on its own, with a host of battling beauties, the real wrestling babes
can really draw.
Top promotion SHIMMER has managed to not only build its
reputation but maintains its credibility. With virtually every serious professional
female wrestler flocking to its nest the promotion is currently winning hands
down. Now, it needs to drive an extra push. It should not pair up with other
promotions overseas or the big nationals for two minute publicity. If it seems
good at the time, it could be costly when the magic fades soon after the deal
is struck. Only fools rush in.
Athletes such as Mercedes Martinez, Cheerleader Melissa and
others retain its core foundations and draw respect from fans. It is able to
survive whilst it plans its next move if it draws up plans. If not, it may need
an expert fixer to do it for them. Choose wisely though. Regardless, SHIMMER
will be able to keep expert matches flourishing for the scene, keep healthy
competition and drive female empowerment whilst keeping the doors open. This is
one Indy promotion that can keep its standards high and boast success.
SHINE is a lagging but catching promotion. Its major flaw is
that it tries to move in such ways which are predictable, obvious and similar
to other partnerships. Owned by the EVOLVE group, SHINE is starting to fizzle
out. It is clear favouritism in decision's is once again affecting the product
from bookers at the top holding on to their 'luvvies' instead of professional
and title upholding. Becoming a slight throwaway promotion where action and
gold mean nothing is a troubling sign. Stick to SHIMMER until another becomes
available. Noticing how shows and companies are booked by certain people in the
same context can be very costly to the output overall. Many careers are often
on the line, especially in the women's field of blasé inferiority.
© Max Waltham 18th February 2014
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